In business, marketing and advertising are two incredibly important processes that are often overlooked and underestimated in terms of importance and effectiveness, and businesses often pay the price for this not too long down the road. If you wish to generate leads and sales, people have to be aware of the existence of your company, which is why more and more companies are turning to SEO (Search Engine Optimization) experts to help them expand their reach and promote their business. Contrary to popular belief, social media isn’t simply for complaining about politics and sharing humorous videos of people falling over. No, in actual fact, social media is one of the most powerful and effective forms of marketing and advertising, if used correctly. Here are a few effective ways in which you can use social media to help promote your business.
Create numerous social media pages
If you truly wish to promote your business, you will need to ensure that you utilize social media to its full advantage, which means creating multiple pages. Instead of simply having just a Facebook or Twitter page, you should have a facebook page, a twitter page, a pinterest page, a LinkedIn page, an Instagram page, and any other popular social media page that people are utilizing. The more pages you have, the more people you will potentially be able to reach.
Give people an incentive
If you’re really looking to promote your business and to make more people aware of your existence, you will need to give people an incentive to engage with you and to like your pages. A lot of businesses will run contests and competitions in which they offer rewards and prizes in exchange for likes and shares. For example, hotels may offer free nights in luxury suites, where people basically have to simply like the business page and share it with their friends. The more people that share the pages/posts, the more people will see the content and the more people will then be aware of the existence of the business, so consider running contests and giveaways every so often to increase your reach.
Interact with your followers
Experts have also found that a great way of helping to promote your business in a positive light is to engage with your followers directly. If they comment on your posts, thank them and interact with what they’re saying. If they ask a question, politely answer it rather than ignoring them. By interacting with followers/friends, you are helping to show that you’re not just another faceless corporation interested in nothing but profit, which in turn will help put your friends/followers at ease. The more comfortable and at ease they feel with you, the more likely they will be to buy from you, to share your content, and to recommend you to others.
Don’t bombard people with ads
Although the idea behind creating a social media business page is to market and advertise your business, you should still ensure you don’t bombard followers with ads. Sure, every now and then post an advertisement for your company, but try to make your posts engaging, funny, friendly, and unbiased. Obviously try to relate them to your business in some way, but don’t simply post ad after ad as that is a proven way to lose followers fast.
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