Whilst social media is now a common part of everyday life, it’s hard to believe that social media, in general at least, is in actual fact less than ten decades old. Social media has come a long way in a relatively short amount of time, and it is now considered one of the most vital tools for a business to have at its disposal. Did you know, for instance, that studies have found that just under 40% of social media users actually follow/like their favourite brands online on social media pages, and that around 30% of all internet users will make use of social media in order to research various products and/or services. If you’re a business owner and you aren’t yet utilizing social media to its full capacity, here are 4 key business benefits provided via social media.
One of the main key benefits of social media is the fact that it provides instant brand recognition for your company, so as more social media users see your social media pages, more of them will instantly recognise your brand and will therefore know what you’re all about. An example of this is a certain sports brand logo, which is basically just a tick. We haven’t named the sports company directly, but by simply stating that their logo is a tick, we’re sure that most of you will instantly know who we mean. That is the power of brand recognition.
Business can learn about their target audiences
Customer insight is incredibly important in the business world, so the more you know about your target audience, the better you will be able to make your business, your services, and the products that you offer. You can see what your target audience is talking about, what they’re sharing, and what they’re liking, plus you can even ask them directly by creating a poll.
Great for customer relations
As a social media user, you’ve probably seen numerous people on-line directly contacting certain businesses via their social media pages, if they have any complaints or queries. Providing you handle yourself professionally and courteously, you can actually improve customer relations via social media. You should always be polite, always be professional, be as friendly as possible, and get back to any messages/queries as quickly as you possibly can. This is great because not only will the initial enquirer be impressed, but as the post/exchange will be public, other users can also see the exchange and will again be impressed.
Increase in sales
In business, your number one priority will obviously be to increase the amount of sales that you make, as the more sales you make, the more money you make, so it’s basically a no brainer. Social media can potentially lead to an increase in sales as you can reach a wider target audience, you can direct traffic directly to your website/business, plus you can basically use it as a form of advertisement to show each and every visitor to your page, exactly what your business is all about. The more people that are aware of you and what you offer, the more potential sales you will be able to make.
Use our social media platform to manage all your social media accounts from one place, schedule posts and engage with your followers much more effectively.
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